The Blue Dinosaur Story

To be completely honest, I, Mike, and my partner Tina, never intended to start a health food company. I was happy living my life as a fire fighter who enjoyed the great outdoors and Tina was busy developing a career in events and tourism. We focused our time and energy on working, relaxing, keeping fit, and eating well. A few years ago we adopted a little cat and life in general was pretty good… or so it seemed.

Living a healthy eating lifestyle meant a lot of food prep and always being five meals ahead with our food planning. Where will I be around lunch time? It also meant a distinct lack of convenient snack foods. When an active, healthy eating person was out riding a bike, trekking to base camp, running out the door for work, or had children screaming at them for something yummy… there really were zero healthy options available for an active, healthy person to pull out of their pocket and stuff in their, or their child's mouth.

Eventually, when I was rock climbing with a plastic bag full of chicken breast and walnuts tied to my chalk bag I thought, "there really has to be a better way". So I went home, grabbed the best ingredients I could get my hands on and started blending them together until I had settled on a little nugget of goodness, now formally known as the "Dark Cacao" Paleo Bar. I took these bars to our gym to see what people thought, and before long we were fielding orders from all over the country.

Deciding that our little Paleo Bars were actually worth some time and consideration, we convinced ourselves that Blue Dinosaur was going to change the way the world viewed convenient snack foods and just like that, Blue Dinosaur was born. Our plan was to take the best ingredients we could get our hands on, smash them all together and convince the world that it was no longer acceptable to consume rubbish snack food bars.

Over time Blue Dinosaur has taken over our lives and grown into a wonderful little business that we feel is genuinely creating the best, healthiest, purest and most honest snack food bars in the world. We've added multiple additional flavours to our Paleo Bar range, and also developed our Super Bite range, which have the added plus of antioxidants, immunity, and boost.

Oh and why did we choose the name Blue Dinosaur? That was nothing more than fulfilling a promise I made to my best mate when I was 14; if either one of us were to start a business, that business would be named Blue Dinosaur. So, as I am a man of my word, that's what I did.

Mike Watts-Seale

Founder & Director, Blue Dinosaur